Sumara Fireside is an award winning designer and creative director. Her work is grounded in fundamental design principles such as scale, balance, color, symmetry, rhythm and is reflected in her modernist approach to design. 

Drawing inspiration from the architects Zaha Hadid and Frank Gehry, the sculptural elegance of Elsa Peretti, and the modernest work of Georg Jensen, Sumara's work is intended to convey a sense of strength and individuality, transcending adornment into powerful personal expressions for the individual wearing them.